Chelsea FC Women and Rimmel London have announced a partnership for the 2026/27 season, uniting the club and brand under shared values of confidence and self-expression. The collaboration will feature initiatives celebrating players, fans, and women’s football, with Rimmel London’s Match Perfection foundation highlighted in a campaign starring Katie McCabe, Lauren James, and Lucy Bronze. The partnership begins with a pop-up at the season opener against Aston Villa Women on 5 September 2026, and Rimmel London will appear on LED boards at all home matches. Giulia Mazzia, Commercial Director for Chelsea Women, praised the alignment of values, while Janine Fernandes, Rimmel London’s VP of Global Marketing, emphasized the brand’s commitment to empowering women through beauty and sport. The partnership will also include social media content and community engagement efforts.