New Partnership Announced
Rimmel London has announced its first football partnership, becoming an official partner of Chelsea FC Women for the 2026-27 Barclays Women’s Super League season. The collaboration will highlight Rimmel London’s Match Perfection foundation, aligning beauty and football communities around themes of confidence, self-expression, and women’s sport growth.
Collaboration Details
The partnership will focus on fan engagement and community-building, with Rimmel London creating opportunities for supporters to connect with Chelsea FC Women. Activations will include a pop-up at the season opener against Aston Villa Women on 5 September 2026, where fans can sample the Match Perfection foundation. LED advertising boards at Stamford Bridge will also feature the brand during home matches.
Community Initiatives
Rimmel London will extend its collaboration to social media, with player partnerships featuring Lucy Bronze, Lauren James, and Katie McCabe. Giulia Mazzia, Commercial Director for Chelsea Women’s Football, praised the partnership as a chance to unite women’s football and beauty, celebrating confidence and individuality. The deal aligns with Chelsea Women’s repositioning alongside the men’s team, with dedicated structures to accelerate growth.
